All-Purpose Realty‘s business development strategy differs from the traditional real estate marketing strategy of selling directly to the consumer. We use different channels, such as working through marketing partners who target the home seller and buyer and other partners who merely want a means of rewarding their customer base. The benefit to our marketing partners is that real estate is the first touch point for many products and services, when someone decides to relocate. Through our marketing partnerships, we help our partners reach out and reward their customers, more specifically the mover, at the earliest point in their selling and buying cycle. The reward currency can be that of our marketing partners.
Not lost in our innovative business approach is customer service. Moving is stressful and the home purchase likely the biggest purchase in a lifetime. There is also downtime and time away from work without adequate support. Our customer service representatives are there from the start and customer service is part of our DNA.
Our client base consists of businesses in financial services, associations, unions, employee benefit groups, full- service employee relocation management firms and major national loyalty programs including Air Miles® in the real estate category.
For more details on how All-Purpose Realty can help you reward members of your association, union, employee groups, or, if you want to target the mover earlier in the buying cycle, please contact our business development team at 1-800-203-9494.